CrossRoads Mission Statement 

CrossRoads Counseling Center has a longstanding history of providing community based mental health services to individuals, families and groups across the lifespan. We provide innovative, cost-effective and client centered treatment through a variety of treatment levels and modalities.   CrossRoads Counseling Center also embraces our commitment to our community and educational partners by facilitating Bachelor, Masters, and Doctorate level higher education training opportunities.   

Our dedicated, multi-disciplinary team of professionals collaborates to provide evidenced based, trauma informed approaches which demonstrate our commitment to cultural humility, strengths based interventions, empowerment and the dignity and respect our clients and community deserve.


CrossRoads was founded in 1973 by Guy Shilts, Bob Long and Professor Dick Wagner in a store front on Main Street in Janesville. Guy and Bob, two idealistic, long-haired, baby-boomers with compassion and skills had graduated with Masters Degrees from UW-Whitewater and wanted to make a difference. CrossRoads was one of the first State certified outpatient clinics for mental health services in Wisconsin.

CrossRoads grew, adding psychiatrists, psychologists, therapists and alcohol/drug counselors. As State Certification and Health Insurance Mandates became law during the mid-70′s, CrossRoads presence in the health care community grew and prospered.

The stigma of seeking counseling for personal, emotional, mental health and substance abuse problems has diminished a great deal in 25 years. Treatment and therapeutic methods have been refined, and related technologies – especially in the area of medication – have brought beneficial results to thousands in our community. And, Employee Assistance Programs (EAPs) are now commonly found in the workplace to help troubled employees.

CrossRoads’ trail-blazing in the use of technology began in 1990 with the development of a sophisticated computer system that manages the complex and dynamic data needs and demands of the organization, both clinical and administrative.

In 2002 CrossRoads began a new initiative providing the first South-Central Wisconsin Child-Adolescent Day Treatment Program, followed by a School Based Day Treatment Program in 2008.

And through it all, CrossRoads is still about making a difference, about helping people.


  • On Board to start treatment group home for delinquents – 1st in the state to do so (Beginnings).
  • Founded a drop-in youth center called the Circuit Rider Nursing home consulting in Beloit
  • Taught Man Power Development Training Act
  • Co-founded “Child Abuse and Neglect Network”, the first task force to address needs of children at risk
  • First to integrate AODA & Mental Health treatment and services, now a common occurrence
  • Partnership with Alcohab to use group home model for substance abuse; also Parkside partnership
  • First Group Home for girls (“Harmony”)
  • First Group Home for kids coming out of corrections (“Pathways”)
  • First to enter into insurance contracts in this new age of health plans and HMOs
  • Started co-dependency treatment groups and facilitated co-dependency self-help community groups
  • First to develop EAPs in this area – first contract signed in 1976.
  • Teaching/Internship site for Higher Educational Counseling/Social Work Programs.
  • Day Treatment Programs for Child & Adolescent Mental Health
  • School Based Adolescent Day Treatment Program